Good quality and color

I was two toned. I had highlights of blonde and they have faded to half of my hair so half my hair was primarily blonde and the other half was brown. I didnt want to pay to keep the blonde its so expensive to up keep. I have always fallen back to red but it had previously damaged my hair so bad. This product is amazing. My hair isnt dried out and the color is so spot on. Where I was blonde its a light red. Which overall It looks like a rose gold. I love it. I only left it on about 20-25 minutes

This color is beautiful—it covers gray hair.

I got ruby red to retouch up my roots and it’s gorgeous and super easy to use! The color payoff is super vibrant and great on dark hair. I have dark brown naturally and it brought it to a beautiful dark ruby/berry color. Also, the conditioner that comes with it is fantastic!!! Highly recommend

Swartzkoff makes one of the best reds you can find in a box. This one is beautiful.

I have been using this brand for about 6 years and I will not use ANY other brand. I was using the golden blonde color that gave me a beautiful natural Carmel blonde tone. I got compliments on the color fairly often. About 3 years ago I got brave and switched to a vibrant red color. I was scared at first but after 9 months of thinking about it, I finally went for it. I used a different brand the first time and then another store brand the 2nd time and regretted it. I knew I needed to come back to this brand. I am so glad I did. I get compliments on my hair color several times a month. A friend uses a different store brand and it has turned her hair black even though she was using a medium brown color. That does not happen with this brand. My natural color is now gray so it shows when my hair grows out. This means I have to do my roots every 3-4 weeks and I always get great results. My mom now uses this brand too. I strongly recommend it!!

Nice color have not put on yet

Excellent

I've been using this for years and truly love the vibrant color

This was lit my favorite hair dye. The color was great, the color was amazingly spot on. Lit the best condioner I've ever used in my life!! Shiny healthy looking hair!!!

Love the color, easy application but took forever to wash out. Still recommend though.

I was looking for a red that was bright but not overwhelming and this ruby shade is perfect. It does run quite a bit after showers for awhile but I will definitely buy again. The smell was also tolerable

Best hair color for me. After applying really I am looking pretty. I love this color. And thanks to Amazon and thanks to seller.