REDKENBlondage Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, Color DepositingCradle to Cradle CertifiedCradle to Cradle CertifiedCradle to Cradle Certified

Redken Blondage shampoo and conditioner are game-changers. They keep my blonde bright, cool-toned, and keep the brassy color away. The purple pigments work fast, and my hair feels soft—not dry like with some toning products. A little goes a long way, and the results are salon-level. Highly recommend for maintaining fresh, icy blonde between appointments!

I’ve been using this shampoo for a while now and it keeps my blonde looking fresh and the brassy tones out!

Got this a while ago but I’m almost positive I never even received it. Love the brand tho

This was highly recommended by an online stylist as the best purple shampoo for grey hair. So far it has lived up to the hype. Paired with the conditioning mask, it keeps my colored white hair free of yellowing. Works like a charm.

The shampoo is great it killed all the brass and made my hair a white/platinum blonde. It even removed a lot of the pink/strawberry blonde tones out of my hair that the hairdresser couldn't get. It is drying which all good purple shampoos are. It smells so good which was very surprising for a purple shampoo, most have a weird smell. The smell is not overpowering either. I do think the price is a little much especially for the size however, I will pay it again and buy it again so I guess I could say it is worth the cost.Just be careful because it does work so good it doesn't take long before it give you purple tones in your hair. I have never had a purple shampoo work like this one does and I also never had one give me slight purple tones because it never even got the yellow out completely where this one does! All Redken products are great!

This is by far the best purple shampoo I have ever used . It doesn't dry out my hair and it really helps eliminate the brass. I just wish it was cheaper

As a blonde who tries to maintain healthy hair, this stuff is a must! I used this on hair wash days and definitely had my hair lighter for way longer!The smell isn’t anything good or bad, maybe more chemically, but after you’re done washing your hair it doesn’t have any lasting effect.I double shampoo with this and it always has a great shine and feels clean!I got this bottle in March and have had it for 8 months now, a little goes a long way and definitely better to not use it all the time as it does DRY out your hair. So I like to follow up with a good conditioner and hair mask after.Also definitely a little messy in the shower, but worth it

Love love love, took the yellowness right out of my hair. I use 1xper week.