Happy ToothHydroxyapatite Toothpaste, Fluoride Free, Natural Whitening for Kids, Toddlers and Adults, SLS Free, Enamel Safe, Dentist Formulated with Clean Ingredients, Sweet Orange Flavor, 3.4oz

My family has been using Happy Tooth toothpaste in combination with calcium bentonite clay for over a year. My husband and I have both suffered from poor dental health in the past (and always used the recommended fluoride toothpastes). We both had our first dental eval/cleaning since switching and we were both given surprising news - no cavities. My entire life I have disliked going to the dentist because in spite of my efforts I always had cavities, sometimes severe. This was the first visit I've had in my life where I was told my teeth looked good and did not need work. My husband as well. My 4yo daughter had some concerning tooth decay (possibly genetic as I had the same) but since switching to the Happy Tooth/bentonite clay routine her teeth are visibly improved. We will see what her dentist says at her next visit but I am optimistic. We have had others comment on our teeth looking whiter since using this toothpaste but I do not know whether that credit is to the bentonite clay or the toothpaste, or both.We have tried the vanilla, the mint brownie, and the regular mint. The adults prefer regular mint, the kids prefer vanilla. The mint brownie is okay but it is chocolate brown and it feels odd to brush your teeth with it, the taste also does not leave my mouth feeling very fresh. The regular mint is great and has a natural minty taste rather than the STRONG mint taste from traditional toothpaste.

I will review this product again later as we've only had it a few days.. but my daughter would only use the baby oragel toothpaste before (she's 5) because all the fluoride toothpastes were "too spicy" so as you can imagine her teeth need some help. As soon as we started brushing with this frosting flavor the first time she stopped and said "ITS NOT SPICY!!!" and her teeth are so much cleaner and whiter already!! They are so sparkly clean and shiny and her breath smells better. And we are just on the 4th day of using this toothpaste. So, so far I'm sold!

My son loves this flavor! We both absolutely love this brand of oral care. I personally like a minty fresh but he loves that this one has a vanilla flavor and, hey! it gets him to brush his teeth longer!One thing to keep in mind, because they don’t put a bunch of chemicals into their toothpaste, this stuff doesn’t foam up at all! So, if you can get past that aspect, I think you will come to love it, too.

I was looking for a toothpaste that didn't have all the extra additives and chemicals that are found in most toothpastes. This one is a good one. Initially, I was hesitant about the price but I'm glad I took a chance to try it. The taste definitely has that vanilla flavor you would associated with the advertised cupcake flavor. Although the taste is far from unpleasant, I worry about getting the full advertised benefit of using this type of toothpaste, especially since you don't get the typical "minty" or "cinnamon-like" effects and breath freshness which are associated with brushing one's teeth. This toothpaste doesn't advertise any whitening effects since the purpose of it to basically remineralize to strengthen teeth and reduce dental sensitivity. While this toothpaste is a little pricey, I am interested to get my dentist's feedback on whether this toothpaste is in fact sustaining tooth strength and ensuring overall cleanliness. Overall, I would probably recommend this toothpaste if you're looking for a chemical- and additive-free toothpaste with minimal preservatives and ingredients.

my son loves the flavor of this toothpaste and I like that it's fluoride free and seems to work well for him. we have repurchased a few times.

This will be my new toothpaste till my dying day. I have had so many people comment on how white my teeth look. I can feel the difference in my teeth. They are not sensitive anymore and they just look and feel clean. I use to use Sensodine but Happy Tooth is natural, great mint flavored and cost less.

Toothpaste is okay. The flavor is hardly noticeable, so in my opinion if you want to be able to taste something this is not the toothpaste for you. The tube is also extremely difficult to squeeze and you really have to try hard to get anything out. If this toothpaste had a slightly stronger taste and was in a easy to squeeze tube similar to regular toothpaste this would be a 5 star product.

EFFECTIVENESS: doesn’t enhance the whitening, works well as standard toothbrush paste, strong enough to clean teeth.CONSISTENCY: smooth, taste is surprisingly good, appearance is different.PRICE: is good for about a months use.